CLIENT
RBS

PROJECT TYPE
Strategy, Design & Front-end Development - Desktop Application

BUSINESS AREA
Sales, Trading & Operations

SOLUTION AREA
Front-office

COMMISSIONING AREA
Business and Technology

BRIEF
Help the client bring their vision of a single dealer platform into production, driving efficiency and improving user engagement

PROCESS
• Dedicated ‘War Room’ to conduct workshops
• Persona Creation and User Journey Maps
• Dedicated Pods / Streams per product area
• 2 week sprint cycles
• Cross-discipline show-n-tell’s

IMPACT
• Increased trade execution speed by 35%
• Improved user adoption by 50% within the first 6 months post-launch
• Reduced workflow inefficiencies, cutting manual intervention by 40% via automating and streamlining processes

DURATION
18+ months

TEAM
x3-7 UX (inc. me)
x2-5 Visual Designers (inc. me)
x3-5 Frond-end Developers

CLIENT
Portware

PROJECT TYPE
Design System Creation, Product Vision

BRIEF
Portware required a vision and design system of their existing multi asset trade software.

Create the digital identity, stay true to the simplicity of the existing product, but introduce consistency, intuitive behaviours and scalability across all areas of the application.

PROCESS
• Workshops / Sketching
• Moodboards
• Mental Models
• Goal oriented workflows
• Rapid Prototyping

DURATION
6 Months

TEAM
x1 UX/Researcher
x1 Business Analyst
x1 UX/IU (me)

CLIENT
Health & Fitness Start-up

BRIEF
Produce a brand new health and fitness concept into the market

PROCESS
• Creative Direction
• Brand Development
• Strategy / Roadmapping
• Planning / Prioritisation
• Product Placement / Projections
• Workshops
• Photo / video shoots
• Paper prototypes
• Rapid Prototypes
• Guerrilla User Testing
• Design system
• Flows
• Design - Developer Handoff
• Function Specification

CLIENT
Deutsche Bank (Treasury)

PROJECT TYPE
Strategy, Design, Development - iPad app

BRIEF
Design an iPad app that provides visibility of the core measureable ratios for the bank.

Illustrates the importance of timely, accuate and complete data for faster collaborative decision making in mitigating risk.

Simulation feature provides a ‘what-if’ assessment against sources/uses.

PROCESS
• Workshops
• Sketching
• Rapid Prototyping

DURATION
12 weeks

TEAM
x1 Researcher
x1 Business Analyst
x1 UX&D (Me)
x2 Mobile Developers

CLIENT
HSBC

PROJECT TYPE
Strategy, Regulatory, FSV (Future State Vision)

BUSINESS AREA
Compliance

BRIEF
With new regulations required to increase trasparency, reporting and trade positions we were commissioned to produce a solution that allowed users to act on their trading activity and adhere to new regulations within the required timescales.

PROCESS
• Workshops
• Sketching
• Rapid Prototyping

DURATION
12 weeks

TEAM
x1 Lead UX / Engagement Lead
x1 Senior UI (Me)
x2 Developers

CLIENT
Deutsche Bank

PROJECT TYPE
Strategy, Design, Development - iPad app

BRIEF
Design an iPad app for a senior management conference. Over 100 tablets were given to guests who could learn about the conference, venue, speakers, events and interact with the presenters in a real-time voting scenario on topics most important and relevant to the business.

PROCESS
• Workshops
• Sketching
• Paper Prototyping

DURATION
4 weeks

TEAM
x1 Senior UX&D (Me)
x2 Mobile Developers

OUTCOME
• Highly engaging & interactive management conference
• Reduction in paper based information
• Moving to digital allowed for real-time updates to the agenda
• Q&A all accessible in one space and relative to speakers and key discussion points

CLIENT
Dino Jeram

PROJECT TYPE
Brand Development

DETAILS
Dino Jeram are the premier Wedding Photography Studio based in the UK covering USA/Canada UAE, Asia and Africa.

As their amazing photography expanded, they required a simple clean re-brand.

I was tasked to give dinojeram.com an uplift to its visual brand identity. I learned about their philosophy, all possible applications of the brand from USB sticks, photo albums, apparel etc.

A simple yet timeless abstract icon was produced that subtly used the ‘d’ & ‘j’ from the initial name of the brand. It was successfully applied across all product materials and after several years, it’s still going strong along with the brand!

CLIENT
UBS

PROJECT TYPE
Market Risk - Strategy, Design, Development FSV (Future State Vision)

BRIEF
Create a vision that encapsulated the bank’s position and PnL to enable efficient Risk Management. A highly interactive dashboard showing data visualistion both internally and externally showing users the state of the world and where their focus should be through key risk factors.

Deliver key user journeys defined by the business through a serious of one or two week sprints.

PROCESS
• Workshops
• Persona Creation
• Moobboards
• Sketching
• Rapid Prototyping

DURATION
12 weeks

TEAM
x1 Researcher
x1 Business Analyst
x3 UX&D (inc. me)
x2 Visual Designers (me)
x2 Mobile Developers

CLIENT
Deutsche Bank

Project Type
FSV to Full Production

BRIEF
Help the client to articulate a vision for managing risk and finance information across the bank. Design a series of applications that enable the entire risk department to understand the current risk of the bank

DETAILS
This project was one of my first in financial services.

I learned so much about process, workflows and client management from this one engagement!

We had an ever expanding team and extremely challenging stakeholders.

The team was hugely talented but lacked structure. From a UX perspective we weren’t capturing the core requirements appropriately and therefore lacked the ability to break down the core task / goals the users intended.

From a UI perspective, we had no style guide or UI his so each time anew designer came aboard, they would change styles slightly so gradually it looked like we have 5 buttons, 4 input types, 6 variants of the same icon etc…

So, we managed to take stock and start an audit process to consolidate styles to ease future design and dev work. Of course this was the wrong way around but it was a huge learning curve for all involved!

TAKEAWAYS
• More structure& planning early on
• Paper prototyping world a treat
• UI Kits / Design system required early on for design team and devs
• Weekly show & tells too short, should have been at least every two weeks to allow for better understanding of the tasks

CLIENT
RWE - Real-time platform for electricity and gas trading.

BRIEF
Turn existing components into a scalable design system and focus on creation of Algo orders to be placed though the system.

PROCESS
• Remote Workshops / Sketching
• Mental Models
• Task specific workflows
• Rapid Prototyping
• x2 week sprints

Gathering requirments through workshops and remote sessions using collaorative online tools. Understanding business and user requirements, breaking them down into priorities and managable timelines. Engaging stakeholders and product owners through user flows and rapid prototyping. Involving devs early to ensure tight collaboration, transparency and milestone deliverables through the team.

Created a design system that allowed scalability, consistency and efficiency when handing off to developers and sharing with other design teams. Rapid prototyping was a huge factor in the success deliverables as they offered the business and devs a clear vision of what we were creating. Everyone was on the same page :)

DURATION
6 Months

TEAM
Consultancy-side:
x3 Back-end devs
x2 Full-stack devs
x1 UX/IU (me)

Client-side:
x1 Project Manager
x4+ Back-end devs
x2 QA’s
x2 Full-stack
x1 Technical architect

CLIENT
Deutsche Bank

SOLUTION AREA
Strategy, Design, Front-end dev & Application Build Desktop Application

BRIEF
Design an application system to handle processes associated with credit reviews and deliver it in a production-friendly manner.

PROCESS
• Workshops
• User Research
• Ideation / Rapid prototyping
• Design System
• Design Specifications
• Wireframing / IA

TEAM
x1 Engagement Lead
x3 UX&D (Me)
x7 Business Consultants
x5+ Client-side devs (nearshore)

DURATION
2 Years

BETFAIR
Design Lead: October 2007 – September 2010

SUMMARY
During my time at Betfair I was responsible for producing engaging digital experiences resulting in greater acquisition and revenue based on user research.

Understanding business requirements, brand positioning and producing user journeys, wireframes, personas, expert reviews and rapid prototypes for user testing using agile methodology.

Highly engaged in iPhone/iPad product development. User-interface and visual design of dashboards/widgets across multiple platforms.

SUCCESSFUL PROJECTS
• Betfair Rattle, a fun viral app where users can show support for their team
• Betfair poker client re-brand
• Mini-games, high grossing widget highly visible in the bet slip

01. POKER
Fullscreen immersive poker experience focussed on specific user personas (Passive to Aggressive)

02. RATTLE
Fun iPhone app…